Following Pixel phones on Android 16, Wear OS 6, and Android Auto, the latest platform to receive Gemini AI is your TV! Google TV received Gemini integration, as announced by the search giant. The latest change in TV, followed by the redesign of Material 3 Expressive, is the integration of AI.

Google says, you can now use Gemini as a conversational assistant to locate content to watch on the big screen and learn more about the shows and films you enjoy. As showcased in the demo, Gemini for TV can do almost everything the Gemini on phone can do. Including suggestion for TV shows and movies, suggest recipies, and more even suggestions for trips.

You TV Gets Gemini AI with Google TV update

Google has officially launched Gemini AI integration for Google TV, marking the step into artificial intelligence in smart TV with conversational entertainment discovery. This development adds voice assistant powered by AI content curation and new ways to interact with your televisions.

Unlike traditional voice commands that require specific phrasing, Gemini enables natural, conversational interactions with your TV. The system goes beyond simple search queries to understand context, preferences, and complex requests through free-flowing dialogue.

Key features:

Advanced Content Discovery

• Multi-user preference matching for group viewing
• Contextual show recommendations based on mood and situation
• Vague search interpretation (describing shows without knowing titles)
• Real-time follow-up questions and clarifications

Educational Integration

• Age-appropriate explanations with supporting YouTube content
• Skill-based learning recommendations
• Interactive project assistance with visual demonstrations

Conversational Memory The system maintains context throughout conversations, allowing users to build upon previous questions—a significant advancement over traditional voice assistants.

This launch positions Google TV ahead of competitors like Amazon Fire TV and Roku in the AI integration race.

• Natural Language Processing: Superior understanding of complex, conversational queries
• Content Ecosystem Integration: Deep connection with YouTube and Google’s content library
• Multi-modal Responses: Combining text, video, and interactive elements

Device Availability and Rollout Strategy

Initial Launch: TCL QM9K series (September 22, 2025)

Planned Expansion (Late 2025):

• Google TV Streamer
• Walmart onn. 4K Pro
• 2025 Hisense U7, U8, UX models
• 2025 TCL QM7K, QM8K, X11K models

This phased rollout suggests Google is prioritizing premium and mid-tier devices, likely to ensure optimal performance before broader deployment.

Technical Implementation Insights

The integration maintains backward compatibility with existing Google Assistant functions while adding Gemini’s advanced capabilities. This approach minimizes user friction during the transition period.

Activation Methods:

• Traditional “Hey Google” voice command
• Physical microphone button on TV remote
• Seamless switching between Assistant and Gemini modes